Home deals Apple Acquires Mobile Ad Firm Quattro Wireless

Apple Acquires Mobile Ad Firm Quattro Wireless

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Photo via r.nial bradshaw on Flickr under the Creative Commons License

Waltham,
Mass.
– Quattro Wireless, a
provider of mobile advertising services, announced on Monday in a blog post that
it has been acquired by Apple (NASD:  AAPL). While financial terms of the transaction were
not disclosed, PaidContent’s source pegged the purchase price at $270 million.

Founded in 2006, Quattro offers a mobile Web and in-application ad network
utilized by clients including Netflix, CBS Interactive, Disney and Microsoft.

The company’s network partners include Gawker, NFL, NHL, Hachette, Time, imeem
and Slacker.

"We remain focused on delivering more engaging, relevant and
useful ads to mobile devices, and improving the measurement and execution of
digital campaigns," said Quattro co-founder and CEO Andrew Miller — who was
named a vice president of mobile advertising at Apple.

"Together with
Apple, we look forward to developing exciting new opportunities in the future
that will benefit our customers."

Quattro raised over $28 million in
funding, from backers including Highland Capital Partners and Globespan Capital
Partners.

 

Related Links:
http://snipurl.com/tz1mw

http://snipurl.com/tz1q3 (PaidContent)

http://www.quattrowireless.com

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