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Electronic Arts to Continue Tiger Woods Game Franchise

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Photo via r.nial bradshaw on Flickr under the Creative Commons License

San Francisco
– Despite the golfer’s well-publicized recent "mistakes," video game
publisher Electronic Arts (NASD: ERTS) still considers Tiger Woods "one of the greatest
athletes in history" and will continue, at least for now, to use his name
and likeness in its line of golf video games, EA Sports president Peter Moore
told the Associated Press.

EA plans to launch a public beta of its new
"Tiger Woods PGA Tour Online" game later this month, and is expected
to launch the next iteration of its "Tiger Woods PGA Tour" console
game this summer.

The company would not comment specifically for AP on whether
the golfer’s sex scandal will affect release of the console game; Woods has
been dropped by corporate sponsors including AT&T and Accenture.

AP notes
that EA’s Tiger Woods games have to date generated more than $670 million in
sales in the U.S.
alone, according to NPD Group data.

 

Related Links:
http://snipurl.com/tz39w

(AP)

http://tigerwoodsonline.ea.com

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