Sean “Diddy” Combs has promised Revolt, his new cable network inspired by music and pop culture, will feature social media interaction for both artists and fans when it launches in 2013. He already has taken to Twitter, Facebook and YouTube (see below) to spread the word.
Revolt is one of four minority-owned networks announced today by Comcast. As part of attaining FCC approval for its NBCUniversal transaction, Comcast made a commitment to launch ten such independently owned and operated networks over the next eight years and to carry them on certain Comcast systems as part of the digital basic tier of service.
In a blog post, Comcast executive vice president David Cohen said the new networks are: Aspire, led by Ervin “Magic” Johnson, which will celebrate the successes, achievements and accomplishments of the African American community; El Rey, by director Robert Rodriguez with John Fogelman and Cristina Patway from FactoryMade Ventures, which will be an action-packed general entertainment network for Latino and general audiences; and BabyFirst Americas, from Constantino Schwarz, which is designed for infants and young children and their parents with a focus on early development.
Combs is partnering with Andy Schuon on Revolt. Among his many achievements, Schuon is founder and president at Elevated Music Group and serves on the board of the Coinstar-Redbox new ventures division. He previously was head of Digital and president of Artist Services at Live Nation, president at Infinity Broadcasting, president and CEO of Pressplay, and executive vice president Programming & Production for MTV, MTV2 and VH1at MTV Networks.
News of Revolt was broken by Broadcast & Cable prior to today’s announcement.
David Cohen’s blog post – http://tinyurl.com/83zolnr
Press release – http://tinyurl.com/7z9kybq
Broadcast & Cable – EXCLUSIVE: Sean “Diddy” Combs Planning To Launch Music-Themed Cable Network
Photo shows Sean Combs as Sergio Roma in “Get Him to the Greek”