Home All Stories Thrillist secures $13m by speaking to men

Thrillist secures $13m by speaking to men

Photo via r.nial bradshaw on Flickr under the Creative Commons License

Thrillist, the lifestyle brand for men, has raised $13 million in a round let by Oak Investment Partners, with participation from Lerer Ventures and Bob Pittman’s Pilot Group. Oak Investment’s Fred Harmon will join Thrillist’s board of directors.

The company will use the investment to further expand along its established verticals.

It was probably easy for Thrillist to get these VCs to look at their proposal, since Thrillist’s founder Ben Lerer is the son of Lerer Ventures’ Ken Lerer. But that has no bearing on the fact that Thrillist is set to turn a profit this year by hitting $60 million in revenue, up from $33 million in 2011.

Thrillist has over 5 million subscribers for the email newsletters it publishes in 20 markets. It also owns Jackthreads, a members-only e-tailer of men’s fashion and accessories, which accounts for more than half of Thrillist’s revenue.

All Things D originally broke this story.

Related links:

Thrillist – http://www.Thrillist.com

All Things D – Dude, Here’s Your Series A: Ben Lerer’s Thrillist Raises $13 Million

CNET – Thrillist Media Group raises a whopping $13M

PaidContent – Thrillist Media Group raises $13M in first funding round