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Research: video platform market worth $2.1B from media/entertainment

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By the end of this calendar year, revenues for video platforms distributing video on behalf of media and entertainment companies will reach $2.1 billion, and in 2017 will grow to over $4 billion.

This forecast comes from ABI Research, which defines this sector as including cable and satellite distributors, TV Everywhere and Over-the-Top (OTT) video providers globally.

ABI reports that Akamai remains the unquestionable leader among CDNs (content delivery networks), with about $475 million in 2011 revenue.

Looking at content management systems (CMSs), ABI found the leader is KIT Digital. Although the company had a rough start to 2012, a period the researchers described as “growing pains,” KIT Digital’s nearly $175 million video delivery revenue from media and entertainment companies in 2011 puts it ahead of competitors.

Brightcove is the largest online video platform (OVP), with $64 million in 2011 media and entertainment revenues. Synacor leads the managed video platform (MVP) field with nearly $91 million in 2011 revenues.

Each of these acronyms has a role to play in the video delivery sector. Sam Rosen, practice director of TV & video at ABI Research, explained, “Smaller content owners and those wanting social media integration and simple platforms lean to online video platforms (OVPs). Managed video platforms (MVPs) are helpful for operators that don’t have the technical expertise to deliver a video service, and want a turnkey solution. Content management systems (CMSs) are attractive to the largest operators with diverse assets and a desire to manage all their video centrally. Finally, content delivery networks (CDNs) handle the logistics of video delivery for nearly all the players.”

Related links:

ABI Research – media summary

ABI Research – Video Delivery Hardware and Platforms

 Image courtesy of Akamai

 

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