Shazam now recognizes what’s live on every TV channel in the U.S. at any time of day, an expansion of its second-screen service that coincides with Shazam exceeding the milestone of 250 million users globally.
It’s now a true television viewer’s companion. For television programs, Shazam will display information about the cast and guest stars, relevant buzz and gossip, trivia and factoids, in-app chat and live Twitter feeds, and enhanced social network integration. It also provides links to further information at the show’s official site along with its entries at IMDB and Wikipedia.
Other types of programming will offer different information when appropriate. For example, sporting events will show things like scores, schedules and statistics. Shazam does say that it may not always work on local television news broadcasts and other programming of limited distribution, however.
Andrew Fisher, Shazam CEO, said more than a million people used Shazam to tag NBC’s broadcast of the 2012 Olympic Games closing ceremony. A million also tagged the U.S. Open tennis Grand Slam event on CBS.
“Over the last year, Shazam has been testing and learning what works by building dozens of custom interactive second-screen experiences for select television shows and events like the Olympics on NBC, American Idol, the Grammys and the Super Bowl, as well as other live and scripted programming across sports, reality, dramas, comedy and awards shows,” said Doug Garland, chief revenue officer. “We’ve applied what we’ve learned to our newly expanded service, and will continue to work closely with our network partners and show producers to build special, unique second-screen experiences for their tent-pole television events and many of the most popular shows on TV.”
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