Home All Stories Percolate raises $9m for smart social media marketing

Percolate raises $9m for smart social media marketing


Social media marketing platform Percolate today announced it has secured $9 million in a Series A funding round led by GGV Capital, with participation from existing investors First Round Capital, Lerer Ventures and other unspecified sources.

Noah Brier, who co-founded Percolate with James Gross in January 2011, posted about the funding on the company’s blog, pointing out that it’s exactly 11 months since it received its seed funding.

Brier wrote the financing will be used to grow Percolate’s team of 28 employees and that they’re particularly looking for engineers and salespeople.

Percolate’s social marketing platform adds the capability to determine what content to share and how best to share it, in order to reach consumers with an authentic and consistent voice.

Brier wrote that Percolate now has more than 30 Fortune 500 clients, and added: “This year has been a wild ride of growth on all fronts (product, business, company) and we’ve hit many milestones (profitability, version 3.0 of the product, an amazing list of blue chip brands).”

Related links:

Percolate – http://percolate.com

Percolate blog – Funded II

AdWeek – Percolate Raises $9 Million in Series A Funding

GigaOm – Percolate helps brands act like they’re human on social media