Home All Stories comScore: Black Friday online passes $1b milestone

comScore: Black Friday online passes $1b milestone


Reston, Va. – Black Friday online sales in the U.S. surpassed $1 billion for the first time ever, according to new figures from Reston-based comScore.

The Internet audience measurement firm said that e-commerce spending on Nov. 23 reached $1.042 billion, a 26 percent jump from Black Friday in 2011. And while traditionally a lighter day for online holiday spending, Thanksgiving Day saw a 32 percent increase to $633 million.

“Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel – particularly among those who prefer to avoid crowds at the stores,” said Gian Fulgoni, the chairman of comScore. “Meanwhile, Thanksgiving Day …  continues to gain steam and grew well ahead of the current pace as more consumers opted to kick off their holiday shopping immediately after the big meal to take advantage of aggressive retailer promotions.”

This article was also published in Potomac Tech Wire.

Photo by Flickr user garethjmsaunders, used under Creative Commons license

Related link:

comScore – press release