Home advertising Swoop secures $3m for "conceptual advertising"

Swoop secures $3m for "conceptual advertising"

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Cambridge, Mass. – Swoop, an online advertising service that integrates relevant information about products and services, has raised $3 million in a round of venture capital, according to a recent filing by the company with the Securities and Exchange Commission.

Swoop delivers content, sometimes sponsored content or advertising, to consumers online. Its technology for conceptual advertising provides the ability to understand “actual human concepts” that are being expressed in online content, providing providing advertisers with “the intent and relevancy of search,” the company said.

Swoop’s investors include US Venture Partners and Valhalla Partners.

This article was also published in New England Tech Wire.

Related links:

Swoop – http://www.swoop.com

SEC filing – Swoop

Photo by Flickr user AMagill, used under Creative Commons license

 

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