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The White House joins Pinterest, will share the holidays


The White House has joined Pinterest, the site for maintaining and sharing virtual scrapbooks, in the latest online move from an administration that prides itself on social engagement with the citizenry.

Its first “pin” (pictured) is welcoming everyone to join in on a December 17 event at which a small group of people who follow the White House on social media have been invited for a real-life visit. While there, they will be shown the holiday décor, meet with the team behind the decorations, and participate in a craft project.

Following that, the official White House Pinterest presence will feature things like inspiring images and quotes along with details about the life inside the White House, and also will include infographics that help explain key issues. One cautionary word: the White House didn’t snap up its address quickly enough, so its Pinterest account is /whitehouse44 instead of the more obvious one, which belongs to a woman whose family name is White.

Kori Schulman, director of online engagement for the Office of Digital Strategy in the White House, blogged, “The holidays are an especially exciting time for the White House to start pinning. During the 2012 holiday season alone, more than 90,000 visitors will have the chance to tour the White House holiday decorations, all hung with care by a team of crafty staff and volunteers.”

First Lady Michelle Obama said social media was part of President Obama’s philosophy that the White House should be as open as possible. In a statement, she said, “It’s the ‘People’s House.’ It’s a place that is steeped in history, but it’s also a place where everyone should feel welcome. And that’s why my husband and I have made it our mission to open up the house to as many people as we can.”

Related links:

The White House blog – The White House Joins Pinterest

The White House – on Pinterest

Digiphile – The White House joins Pinterest, invites users to holiday social

Digiphile compiled the following guide to the White House’s social media accounts: