Trent Reznor, who among many other things won an Oscar for the soundtrack to The Social Network, gave some hints regarding a new music service he’s working on with Beats Electronics, the company co-founded by Dr. Dre and Jimmy Iovine that bought online streaming service Mog.
Reznor (pictured) told The New Yorker that the project is currently called Daisy and is scheduled to launch in early 2013. Reznor said Daisy will be, “like having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldn’t necessarily have encountered.”
The problem with existing music streaming, as he perceives it, is that it lacks “a layer of intelligent curation.” Reznor further observed, “That first wave of music presentation which felt magical, the one where the songs are chosen by algorithms that know who you listened to… has begun to feel synthetic.”
A project like this is not a stretch for Reznor, who twelve years ago instigated an early online radio station called Nothing Radio, using Live365 to power a branded player of songs programmed by himself and others in his creative circle.
But that’s not all. Reznor has consistently shown himself willing to experiment with the relationship between music creators and audiences. In 1999 he became one of the first artists to allow digital sales of his music, via a Microsoft-driven project to promote Windows Media. Since then he has been a vocal opponent of digital rights management software, like when he was chastised by the RIAA for building buzz by leaving USB drives containing tracks from his Year Zero album in random venues. Taking it one step further, he also made audio files from the album freely available for editing and remixing, and invited fans to upload their creations.
Trent Reznor is the founder of the bands Nine Inch Nails and How to Destroy Angels (promo video below). He and his songwriting partner Atticus Ross are better known to Hollywood as the composers of the soundtracks to The Social Network and the U.S. adaptation of The Girl with the Dragon Tattoo. Gamers are familiar with his music from the Call of Duty: Black Ops 2, for which Reznor composed the main theme.
The New Yorker – Music from the Machine