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Bhargava: digital cameras rise to the social media challenge


Influential Marketing Group founder Rohit Bhargava is a marketing expert, professor, author, and featured contributor to Digital Media Wire. Keeping in mind the controversy over privacy and ownership rights catalyzed by Facebook’s Instagram, along with the increasing use of mobile handsets to capture life’s images, Bhargava takes a look at the current state of social photographs.



One of the sad truths about photography with a mobile phone is that it still seems a long way from rivaling what you can produce with a “real” camera. Even point and shoot cameras don’t offer the same quality – a fact that amateur photographers everywhere are well aware of. But if anyone can solve this problem, you would expect that it might be one that has been making high quality cameras for decades.

With two new products this holiday season, Nikon is poised to do exactly that – and perhaps change the way that we socially share quality images online in the process. The first product is the Nikon 1 J2, a small form point and shoot camera with a detachable high-quality Nikon lens. The second product is a small add-on to the D3200 that allows users to use a wireless connection to directly upload images from the camera to the web.

Combine this new high quality technology with the ongoing popularity of Pinterest, the recent upheaval from Instagram users  about the new privacy policy announcement and the popular new Flickr iPhone app, and it becomes clear how much of a central role photos are taking in social content that is being shared between friends.

As this trend continues, the companies like Nikon that offer higher quality ways for anyone to create and share great images will see more success from consumers hungry for better ways to capture their travels and experiences.


Rohit Bhargava is a marketing expert, founder of the Influential Marketing Group, and one of the world’s leading voices on how to bring more humanity back to business. His recently released second book Likeonomics focuses on why likeability is the real key to success and is a #1 Global Marketing Best Seller. His award winning personal blog Influential Marketing has been read by millions of professionals and was ranked by AdAge magazine among the top 25 marketing blogs in the world. Prior to becoming an independent consultant, speaker and author – Rohit spent more than 10 years working at two of the largest marketing agencies in the world (Ogilvy & Leo Burnett) where he led marketing, digital and social media strategy for leading global brands including Intel, American Express, Novartis, Pfizer, IBM, Unilever, Pepsi, Heineken, and dozens of others.

Rohit is frequently interviewed in media globally as an expert on business trends, marketing and social media and has recently appeared in The New York Times, NPR, The Guardian (UK), Fox News, MarketingChina, Times of India, and CNBC. He is also a Professor of Marketing at Georgetown University and has been invited as a “non-obvious” keynote speaker on marketing, leadership and social media at multiple TEDx events, the World Communication Forum in Davos and more than 100 other global events. His highly visual and unique presentations have been viewed more than 1 million times on Slideshare.