FTC Rules that Google Search Ranking Does Not Violate Law

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The Federal Trade Commission (FTC) Thursday ended its investigation of Google's search and advertising businesses, concluding that Google's search rankings were designed to improve consumer experience rather than bias them in an anti-competitive manner in favor of Google content, reported Broadcasting & Cable.

The Federal Trade Commission (FTC) Thursday ended its investigation of Google’s search and advertising businesses, concluding that Google’s search rankings were designed to improve consumer experience rather than bias them in an anti-competitive manner in favor of Google content, reported Broadcasting & Cable. The FTC closed the matter with a 5-0 vote determining that Google’s conduct did not violate U.S. law, and Google volunteered to make some changes to the consumer search experience, including not scrapping competitor’s data or disfavoring clients who advertise on other platforms.  The takeaway: The FTC decided that prosecution in court was not appropriate on the basis of its conclusion that there was no bias on the part of Google, thus ending the almost two-year investigation. Read More

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