Nokia today announced Nokia Music+, a new subscription-based upgrade to its free-to-stream mobile music service. The new service charges users $3.99 (€3.99 in select European markets) per month for additional features like Personal Radio Service, access on non-Nokia phones.
In late 2011, Nokia Music was a pre installed app on Nokia’s first Window phones, offering Pandora-style customized radio stations based on individual artists, and a range of pre-curated playlists. This service will continue to be available free of charge, with no advertisements, registration or subscription to Nokia Lumia owners, and users will have the option to upgrade to Nokia Music+ to allow them to stream on other connected devices through an HTML5 website. Other premium features include the ability to download an unlimited number of mixes to listen to offline on a Windows Phone; unlimited track skips when listening to the stations; optional higher-quality audio when streaming over Wi-Fi; and lyrics displayed when “many” tracks are playing.
“By removing barriers like adverts and sign-ins, Nokia Music makes it easy for users to discover and enjoy music on the go. Nokia Music+ now provides increased control over the listening experience at half the cost of many third party services,” said Jyrki Rosenberg, VP for Entertainment at Nokia.
Commenting on the roll-out, Rob Wells, President, Global Digital Business, Universal Music said, “”Nokia have been in music for longer than most device manufacturers. Their commitment to music is genuine and their music products are really working for consumers. I’m very excited by the new functionality and curation offered in their service upgrades, these new elements really help them differentiate from their competition.”
Nokia Music+ will be available to Nokia Lumia owners as a paid for update to the existing free service. It will be rolling out in the first quarter of 2013 priced at €3.99.