Glow Digital Media, a U.K.-based provider of Facebook ad technology solutions to marketers, announced today that it has received $1.3m in seed funding. Glow’s social ads platform, Glow Machine, helps direct response advertisers build and manage their Facebook advertising campaigns.
The company said in the press release announcing the raise that the funding will be used to hire four key new senior executives and expand into the U.S. marketplace by opening a new regional headquarters in Los Angeles, California to be lead by David Wamsley.
Founded in 2009, Glow announced in September 2012 that the firm has been named one of twelve Facebook Strategic Preferred Marketing Developers (SPMD) worldwide, the highest accreditation Facebook gives to marketing developers. According to Damian Routley, CEO of Glow, “Our status as one of Facebook’s strategic preferred marketing developers is testament to the nimble and innovative team at Glow and will be one of the key drivers of growth for us in 2013.”
The client’s include Best Buy, Bacardi, Kraft, Honda and Mercedes-Benz.