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TechCrunch: Is India Apple’s Next Big Market?


TechCrunch published an interesting article about the growth of  the Apple device market in India, which experienced growth of between 300 and 400 percent in the past quarter, lead by iPhone sales. The growth, which is being tracked by IDC, is most likely being powered by Apple’s distribution partners Redington and Ingram Micro. According to the article: “According to Convergence Catalyst founder Jayanth Kolla in conversation with the Economic Times, Apple’s strategy in India mirrors the route it took to success in China; the company spent time studying the market, learned what it needed to do to sell handsets in India and then got aggressive about executing its sales strategy. Apple’s India team grew by 500 percent in six months to help make that happen, going from 30 to 150 people, Kolla says.”  Read more