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Redstar Ventures Launches New Company LoopIt


Redstar Ventures, a venture foundry, has announced the launch of LoopIt, a social media service designed for consumers to contact friends in their social networks for advice when shopping for products and service online. Users of LoopIt can poll specific members of their email address book or a wider group, by posting queries to Facebook, allowing friends of friends or product enthusiasts to offer their opinions. In addition to accessing LoopIt directly, users will soon be able to connect to LoopIt on their favorite retailers’ product pages, according to the company, which was founded by Geraldine Laybourne, who previously founded Oxygen Media, and Andrew Lau, former VP of Engineering at Endeca.