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How Kabam self-published its Marvel mobile game in China — and hit No. 1

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How Kabam successfully self-published Marvel game in China
Photo credit BagoGames under Creative Commons license.

VentureBeat reports “More than a year ago, San Francisco-based Kabam announced that it had teamed up with China’s Longtu Games to publish a Marvel mobile game in China. Today, Kabam has a No. 1 hit in the Chinese iOS mobile game market, but it accomplished it by self-publishing the title.

Kabam’s free-to-play Marvel: Contest of Champions has generated well over $100 million in the West to date, and the company was eager to take it to China.” Read More

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