Home advertising Snapchat ad revenues to reach almost $1 billion in 2017

Snapchat ad revenues to reach almost $1 billion in 2017

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Photo credit AdamPrzezdziek under Creative Commons license.

TechCrunch reports “A new report out this morning from analysts at eMarketer is forecasting explosive growth for Snapchat’s ad revenue by next year. The firm estimates the mobile social application will generate $366.69 million in 2016, but that figure will grow to $935.46 million by 2017 – a jump it attributes to Snapchat’s ability to reach younger millennials, a wider ad portfolio, and ad targeting improvements.

The $366.69 million in 2016 is a bit higher than the internal goals Snapchat had reportedly set for itself this year, according to a report from Recode this spring. Sources had told Recode that Snapchat was targeting between $300 million and $350 million in revenue this year, up 6 to 7 times from the $50 million it projected last year.” Read More