Tech Crunch reports: “In launching its Keymission series of cameras, Nikon is bringing the fight to the doorstep of action cameras and VR camera makers. The cameras range from chest-wearable cams, borderline GoPro clones and the most interesting item of the bunch: 360-degree cameras.

“The pace of innovation in Virtual Reality is challenging the photography industry. We must push the boundaries of quality and speed of sharing,” says Hiroyuki Ikegami, head of Marketing sector for Nikon’s imaging business unit. “For this to be possible, one action camera isn’t enough. To date, action cameras have been aimed at extreme sports, but we believe that the products are great not only for thrill-seekers, but for other users, too.”

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