Home deals CNN buys Casey Neistat’s Beme app, brings the YouTuber in-house

CNN buys Casey Neistat’s Beme app, brings the YouTuber in-house

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Tech Crunch reports: “CNN has acquired Beme, the social app co-founded by YouTuber Casey Neistat. As part of the deal, Neistat will lead the Beme team as a new standalone media sub-brand operating under CNN’s umbrella as executive producer, and all 11 members of the Beme team will join the ranks of the news network, according to Variety. Beme’s had an interesting history, with a founding vision of providing a means for users to share quick, short clips of video without edits, as a means of bridging the gap between live streaming and more polished YouTube-style creator production. Neistat discussed Beme’s founding vision and financial state on state at Disrupt New York 2016, where he noted that he didn’t actually pay himself a salary as a way of mitigating burn rate for the startup.”

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