Home advertising For Twitter, Videos Can Drive Revenues Over The Long Term

For Twitter, Videos Can Drive Revenues Over The Long Term

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Photo via geralt on pixabay.com under the Creative Commons License

Forbes reports: “Recently, Twitter started testing a new section on its platform called “top videos for you” – a compilation of videos that the user might be interested in viewing. These videos play automatically as the user hovers over them, without sound. This test comes after Twitter shut down its Vine video service and incorporated the Periscope software in the Twitter app to allow live video broadcast directly through this app. Twitter is consolidating its offerings and increasing focus on videos to compete better with Facebook. While the company reported disappointing results for Q4 with revenue and user growth slowing, publishers are witnessing a meaningful increase in video views on Twitter.”

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