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Adobe Is Developing Advertising Solutions for Virtual Reality

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Photo via Coolcaesar on Wikimedia Commons under the Creative Commons License

Variety reports: “Adobe is starting to dip its toes in the water with regards to virtual reality advertising: The company is showing of a project for advertising in VR at the Mobile World Congress (MWC) in Barcelona this week. The project is at this point only a prototype coming out of the company’s research labs, but Adobe Primetime Director of Product Management Campbell Foster told Variety during a recent interview that the company could deliver similar solutions to publishers within the next 6-12 months.”

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