Vevo Is Now Funding Videos, Starting With Drake-Approved Jorja Smith

Photo via Dale Martin on Wikimedia Commons under the Creative Commons License

Billboard reports: “Vevo is now in the business of funding music videos, starting with the new single from British singer — and Drake favorite — Jorja Smith. In November, Vevo selected Smith as one of this year’s Dscvr Ones to Watch artists, and now the video platform has produced the video for her song “Beautiful Little Fools,” Music Week is reporting. ‘It was clear from the outset of meeting Jorja that she has an amazing talent,’ said James Moodie, senior manager of music and talent at Vevo. “It’s been a privilege to be part of her journey since, lending a hand to support her vision’.”

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