Home deals Why Twitter Is Adding Pro Lacrosse to Its Live-Streaming Lineup

Why Twitter Is Adding Pro Lacrosse to Its Live-Streaming Lineup

613
0
SHARE
Photo via Army Athletic Communications on Wikimedia Commons under the Creative Commons License

Variety reports: “Twitter’s latest live sports play is… lacrosse? The National Lacrosse League, which bills itself as the largest men’s pro indoor lacrosse league in North America, has struck a two-year deal with Twitter under which the social service will become its exclusive live-streaming partner. No offensive to lacrosse fans, but the NLL is a very niche play — and for Twitter, that’s the point. Twitter made a big splash by nabbing a suite of Thursday night games from the NFL (which has 21.4 million followers on the social network), and also has Major League Baseball and NHL rights.”

Read more