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Twitter will make original series and live video pitch to advertisers at IAB’s Newfronts

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Photo via Alan O' on Flickr under the Creative Commons License

Venture Beat reports: “Twitter is getting ready to make another pitch to advertisers in an effort to shore up the company’s finances and reinvigorate growth. The company said that in May it will be reaching out to brands and agencies at Newfronts, the digital content conference put on by the Interactive Advertising Bureau (IAB). It’s Twitter’s first time participating in the conference, where it will be showcasing new original content and live programming for the 2017 season.”

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