Home advertising Sony’s March Madness ‘boss button’ is an online ad that works

Sony’s March Madness ‘boss button’ is an online ad that works

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Photo via Phil Roeder on Wikimedia Commons under the Creative Commons License

Recode reports: “In case you haven’t seen it, because you’re doing something other than streaming March Madness at work, the boss button is a tab on your browser. You’re supposed to click on it when A Serious Person walks by your desk while you’re streaming March Madness at work. And when/if you do, the NCAA site gives you a semi-serious set of power points to pretend to look at. Which is really an ad for Sony’s PlayStation Vue streaming TV service.”

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