Home deals Universal Music Commits to Virtual Reality With MelodyVR Deal

Universal Music Commits to Virtual Reality With MelodyVR Deal

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How to prepare for the new world of VR
Photo credit Maurizio Pesce under Creative Commons license.

Billboard reports: “Universal Music Group has signed on to give virtual reality startup MelodyVR access to its stable of artists. Under the multi-year licensing deal, announced Monday, MelodyVR will be able to create and distribute content created with UMG artists on its upcoming VR app. MelodyVR will get solo rights to the content for an unspecified period of time before it is then opened up to both parties to distribute and monetize. The companies will share the revenue generated using UMG artists on the MelodyVR app, a free, cross-device app set to debut this year.”

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