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Spotify acquires content recommendation startup MightyTV

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Tech Crunch reports: “Spotify this morning announced its latest move to expand its marketing and advertising horizons: it has acquired and shut down content recommendation service MightyTV, a startup that (as its name implies) focused on video recommendations, with an app that used a Tinder-style swipe interface to help guide you to TV and film choices compatible with your own tastes. As part of the deal, MightyTV’s founder and CEO Brian Adams will become Spotify’s VP of technology, focused its marketing and advertising platforms.”

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