Home brands Spotify and Russell Simmons’ All Def Digital Create ‘Traffic Jams’ Series

Spotify and Russell Simmons’ All Def Digital Create ‘Traffic Jams’ Series

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Photo via sandrine on Vimeo under the Creative Commons License

Billboard reports: “T-Pain and producer Southside will jumpstart the first episode of Traffic Jams, a new series from Spotify and Russell Simmons’ All Def Digital. The eight-episode series — part of Spotify’s inaugural slate of original programming — premieres on April 4. Each week, a rapper and producer who have never worked together will team up in the back of an SUV. As they’re driven through rush-hour traffic in Los Angeles, the pair is challenged to create a new song in the time it takes to reach their destination, the Spotify-All Def Digital Stage. Waiting inside: a crowd of fans ready to watch the pair perform the just-created song live. Steering the lively and revealing conversations during the creative ride-alongs is comedian DoBoy, a.k.a. Fat Drake, who doubles as the SUV’s driver.”

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