Instagram Direct unites ephemeral and permanent messaging for 375M users

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Tech Crunch reports: “After successfully cloning Snapchat Stories, Instagram is looking to one-up its competitor in chat with a reimagining of its sleeping giant of a private messaging feature, Instagram Direct. Rolling out today to everyone, Instagram Direct will now combine disappearing ephemeral photo and video messages with traditional permanent text and image messages in the same one-on-one and group threads.”

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