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Augmented Reality Is Coming To Banner Ads

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Photo via Redd Angelo under the Creative Commons License

Forbes reports: “Augmented reality has been in stasis for the last couple of years, with app developers and gadget-makers still figuring out a mainstream use-case to trump the Pokémon GO phenomenon. London-based startup Blippar thinks the answer lies in advertising. It’s been working with several automotive brands to launch mobile banner ads with augmented reality built into them. Blippar says a major car manufacturer will start showing augmented reality ads using Blippar’s software this month.”

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