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Snapchat rolls out a trio of new ad products using its lenses and geofilters

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Photo via Anthony Quintano on Flickr under the Creative Commons License

Tech Crunch reports: “In an effort to further differentiate itself from rival Facebook, Snapchat this morning expanded its ad offerings lineup with three new products that take advantage of its already popular lenses and geofilters. The company is debuting a handful of new products, including World Lenses, Audience Lenses, and Smart Geofilters – representing the largest update to its Sponsored Creative Tools since the first branded Lens debuted in October 2015.”

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