Home deals Musical.ly gets into original content with new shows from Viacom, NBCU &...

Musical.ly gets into original content with new shows from Viacom, NBCU & Hearst

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Musical.ly's live.ly livestreaming app has 2 million downloads
Photo credit Wikimedia under Creative Commons license.

Tech Crunch reports: “Lip-syncing social network Musical.ly is getting into original content, thanks to new deals with Viacom, NBCU and Hearst, which will bring short-form video series to the app. However, unlike the original videos found on Snapchat – an app that’s often the next step up for the tween-age Musical.ly audience – these shows are designed to be interactive. The Shanghai-headquartered startup was valued at around $500 million last summer, when raising a $100 million round.”

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