Home augmented reality Why Shazam Is Betting Big On A Hot, New Music-Tech Industry Model

Why Shazam Is Betting Big On A Hot, New Music-Tech Industry Model

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Logo via Shazam on Wikimedia Commons under the Creative Commons License

Forbes reports: “Shazam’s Chief Revenue Officer Greg Glenday and recording artist Wyclef Jean actually unveiled Shazam’s Augmented Reality (AR) offering together just a few months ago in  March during SXSW. However, now they are gearing up for fall 2017 full-length album release by Jean entitled “Carnival III”  and the intersection of that album with AR.  The intent is to leverage Jean’s popularity and mystique via extended performances and conversation with fans that is enabled by Augmented Reality in order to create engagement and drive sales.”

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