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Starz targets cord cutters with 40% larger content library, more kids’ shows

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Photo via Liberty Starz on Wikimdia Commons under the Creative Commons License

Tech Crunch reports: “Today, Starz says it’s doubling down on kids programming, as well, with plans to grow its content selection by more than 60 distinct children’s TV series by the end of the year. The network says, in total, it plans to expand its service’s content library by 40 percent to reach nearly 7,700 total selections by year-end. A large part of that investment is kids’ TV. This is a critical area for streaming services to address, companies are finding.”

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