Home augmented reality NBA’s Sacramento Kings and Nike launch augmented reality app

NBA’s Sacramento Kings and Nike launch augmented reality app

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Photo via RMTip21 on Flickr under the Creative Commons License

Venture Beat reports: “The Sacramento Kings NBA basketball team has launched an augmented reality app in partnership with Nike. The fan app is the beginning of an eight-year global marketing and merchandise agreement between Nike and the National Basketball Association (NBA). The app lets fans personalize Sacramento Kings uniforms and virtually photograph themselves with star players.”

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