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Facebook Now Selling In-Stream Spots Separately From Newsfeed, Looking to Siphon Off More TV Ad Dollars

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Variety reports: “Facebook is taking yet another step to grab bucks from television advertising budgets. The social colossus, which counts more than 2 billion monthly active users, starting on Thursday will let agencies and marketers opt to buy video ads specifically for in-stream placement on Facebook, on its Audience Network of third-party publishers and apps, or across both. To translate: Facebook is making it easier to buy TV-style ads, as it looks to bump up TV-style content on the platform.”

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