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Apple and Hollywood said to continue talks around early digital movie rentals

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Photo by Martin Jernberg on Unsplash under the Creative Commons License

Tech Crunch reports: “Movie studios including Warner Bros. and Universal Pictures continue to hold talks with Apple and Comcast about plans to introduce premium digital rentals for new movies only a few weeks after their theatrical debut, Bloomberg reports. The talks continue even though powerful players in the mix aren’t on board – theater chain operators, who still have a lot of sway over Hollywood, aren’t happy with the idea, per the new report.”

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