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Vice Media Pacts With NBA for Digital Programming

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Photo via RMTip21 on Wikimedia Commons under the Creative Commons License

The Hollywood Reporter reports: “Basketball is coming to Vice Media this fall.┬áThe youth media company has inked a deal with NBA Digital, the joint venture of the NBA and Turner Sports, to produce original mobile and digital programming about the sport. As part of the deal, the media company’s Vice Sports channel will produce projects meant to reach an international audience.┬áVice Sports previously inked a deal with the IOC to create an Olympics channel focused on telling the stories of the athletes who compete in the international event.”

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