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Facebook Tests Change That Is CATASTROPHIC For Music Marketing

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Official White House Photo by Lawrence Jackson under the Creative Commons License

Hypebot reports: “Facebook is testing a change that would shift all non-promoted posts coming from pages out of its news feed. The shift would be catastrophic for artists, music marketers and all content creators who rely on the social network to build and engage an audience. This change has resulted in user engagement with Facebook pages dropping by as much as 60% to 80%, according to Alex Hem of The Guardian, who first reported the tests. If rolled out broadly, it would greatly diminish the value of free marketing on the social network dramatically.”

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