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NBC Expects More Than $1 Billion in Ad Sales from Super Bowl, Winter Olympics

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Variety reports: “NBCUniversal projected it would take in more than $1 billion in ad revenue from its broadcasts of Super Bowl LII and the Winter Olympics from PyeongChang, South Korea, both of which are set to be telecast next February, a remarkable sign of confidence in advertiser interest in both sports events. The Comcast-owned company currently expects to snare around $350 million in ad revenue from the Super Bowl, said Dan Lovinger, executive vice president of ad sales for NBC Sports Group.”

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