Home advertising Facebook Officially Announces Pre-Roll Ad Tests, Tweaks Mid-Rolls

Facebook Officially Announces Pre-Roll Ad Tests, Tweaks Mid-Rolls

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Photo via Joe The Goat Farmer on Flickr under the Creative Commons License

Variety reports: “It’s official: Facebook is going to start testing pre-roll advertising for some of its video inventory in 2018. The company also announced Thursday that it is tweaking its mid-roll ads, and adjusting its newsfeed algorithm to surface more relevant video clips. Reports about these impending tests first surfaced earlier this month.”

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