Home deals Viacom Acquires Whosay, Influencer-Marketing Firm Incubated by CAA

Viacom Acquires Whosay, Influencer-Marketing Firm Incubated by CAA

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Logo courtesy of Whosay

Variety reports: “Viacom has acquired influencer-marketing company Whosay, in a bid to bulk up its ability to sell social-media campaigns to advertisers and brands. Terms of the deal aren’t being disclosed. Whosay was founded in 2010 by CEO Steve Ellis and CAA, originally as a media company based on an invitation-only social network for celebrities.”

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