Snap is trying to lure Instagram advertisers by offering them free ads on Snapchat

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Photo via barnimages.com on Flickr under the Creative Commons License

Recode reports: “Snap wants to attract new advertisers — specifically, it wants to attract advertisers who are spending money with its biggest competitor, Instagram. To lure them over, Snap is reaching out to those advertisers that are buying vertical video ads on Instagram and other competitors, and offering them free advertising credits to give Snapchat a try.”

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