As Broadband Launch Looms, ESPN Touts TV and More in Ad Effort

Photo via the Carol M. Highsmith Archive collection at the Library of Congress under the Creative Commons License

Variety reports: “The Worldwide Leader in Sports wants to make sure people know that famous slogan doesn’t apply only to TV.With just weeks to go before ESPN is expected to launch a new streaming sports-media outlet, the network known for ‘Monday Night Football’ and ‘SportsCenter’ is telling advertisers to think of it as ‘ESPN The Platform,’ not just another cable network.”

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