As Broadband Launch Looms, ESPN Touts TV and More in Ad Effort

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Photo via the Carol M. Highsmith Archive collection at the Library of Congress under the Creative Commons License

Variety reports: “The Worldwide Leader in Sports wants to make sure people know that famous slogan doesn’t apply only to TV.With just weeks to go before ESPN is expected to launch a new streaming sports-media outlet, the network known for ‘Monday Night Football’ and ‘SportsCenter’ is telling advertisers to think of it as ‘ESPN The Platform,’ not just another cable network.”

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