advertising
Home advertising
YouTube Touts High-Profile Ad Formats Ahead Of Super Bowl
Next TV reports: "The Super Bowl is not just a big moment for television. With the big game approaching YouTube has a few new...
Paramount Sees Sell-Out For Nickelodeon Super Bowl Commercials
Variety reports: "It wasn’t child’s play, but Paramount Global has sold out all commercial inventory tied to a coming simulcast of Super Bowl LVIII...
Reminder: Amazon Prime Video is Getting Ads Today
The Verge reports: "In case the hubbub of the holidays made you forget all about (or completely miss) Amazon’s news about putting ads in...
Netflix To Eliminate Its Basic, Ad-Free Subscription This Year
CNET reports: "Netflix is making more changes to its subscription offerings and will completely phase out its cheapest basic ad-free option. The streaming giant...
US Media Becomes Vevo’s Ad Sales Partner In Latin America
Music Business Worldwide reports: "US Media, an advertising company that connects brands to audiences in Latin America, has formed an advertising sales partnership with...
Disney ‘Shoppable’ Ad Format Enters Beta
Broadband TV News reports: "Unilever has joined a beta program launched by Disney that allows consumers to purchase items without disrupting the viewing experience....
TelevisaUnivision To Launch ViX Premium Tier With Ads
Next TV reports: "TelevisaUnivision said it plans to launch an ad-supported version of the premium tier of its ViX streaming service this year. The...
Prime Video Ad Tier Launching With Competitive CPMs
AdWeek reports: "Prime Video’s ad tier is on the way, and Amazon is trying to make advertisers and viewers an offer they can’t refuse....
NBCUniversal Rolls Out AI-Driven Advertising Tool One Platform Total Audience
The Hollywood Reporter reports: "Artificial intelligence is coming for TV advertising. NBCUniversal on Monday used CES to unveil the latest update to its One...
Walmart And Unity Team Up To Bring Immersive Commerce For Physical...
GamesBeat reports: "Walmart and Unity have partnered to integrated immersive commerce into games and apps. With it, players can buy Walmart physical goods from...
