Opinion and Analysis

Opinion and Analysis

Home Opinion and Analysis

‘Call Of Duty’ League Analyst Says The Biggest Trend In Esports...

The Hollywood Reporter reports: "The esports analyst, 22, can trace her interest in video games back to the time she was “very, very small,”...

In-Game Advertising Experts Question Microsoft And Sony’s Gaming Advertising Plans

Digiday reports: "Microsoft and Sony are both on the verge of starting their own in-game advertising businesses, but their work is cut out for...

How The Layoffs At Upcomer Show The Challenges Of Public Ownership...

Digiday reports: "In 2021, gaming and esports company Enthusiast Gaming acquired the dormant esports media brand Upcomer, with plans to turn it into a...

Gunnar Greve: Alan Walker, The Metaverse, and Why Web3 Will Completely...

Music Business Worldwide reports: "Gunnar Greve believes, with all his heart, that Web3 and decentralized networks are about to turn the music industry upside...

‘The Ad Experience That Consumers Find Most Annoying Are Also Bad...

Digiday reports: "Sustainability is one of the hot-button issues in the 21st century and one that's increasingly generating discussion at the highest echelons of...

‘If The Music Industry Wants To Continue Its Exponential Growth, Its...

Music Business Worldwide reports: "Verifi Media recently announced the launch of the Verifi Rights Data Alliance (“VRDA”), with partnerships in place with Warner Music...

From Industry to Economy: How Web3 is Transforming Gaming

VentureBeat reports: "Web3 and the metaverse are two of the hottest buzzwords in tech circles right now. The appetite among investors has precipitated a...

WTF is the Difference Between Gaming and Esports

Digiday reports: "Esports is a subset of the broader gaming community; it’s very rare for an esports fan to identify as a non-gamer. Over...

Streaming Ad Spend Grew 57% in 2021 Reaching $15.2B, Market to...

TechCrunch reports: "Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry...

‘It Changed the Way People Perceived Digital Advertising’: Advertisers Reflect on...

Digiday reports: "In this last year, Apple’s crackdown on in-app tracking upended the digital advertising industry and crippled advertisers’ ability to know whether their...