marketing

Home marketing

Snap goes through second round of layoffs this month

Tech Crunch reports: "Snap Inc is laying off around 100 employees within the advertising and sales department, according to Bloomberg. This is the second reported round of...

Pandora takes on Spotify with dozens of personalized playlists built using...

Tech Crunch reports: "Just ahead of Spotify’s public debut planned for early April, Pandora is punching its rival where it hurts: personalized playlists. The company today...

Warner Music Acquires A&R Data Startup Sodatone

Billboard reports: "A&R executives across the Warner Music Group universe have a new set of tools for finding the 'superstars of tomorrow.' WMG announced...

Turner Sports Unveils ‘Bleacher Report Live’ Pay-Streaming Service

Variety reports: "The new Bleacher Report Live service, slated to debut in April, will carry thousands of live sporting events. Those include UEFA Champions League and UEFA Europa League soccer...

Mark Cuban’s Landmark Theatres Teams With MoviePass

The Hollywood Reporter reports: "Ticket subscription service MoviePass has added Mark Cuban's Landmark Theatres to the list of cinemas its customers can utilize. Landmark's...

Chrissy Teigen Bails on Snapchat, and Snap Stock Sinks

Variety reports: "It looks like Hollywood celeb disses of Snapchat are still swaying investors’ thinking — to some extent — about the prospects of the app’s...

Viacom Strikes Content Deal With Trevor Noah’s Day Zero Productions

Variety reports: "Trevor Noah is likely to gain a berth wider than that provided by 'The Daily Show' under a new content partnership he’s struck...

Apple’s slate of original TV shows will reportedly rollout as early...

The Verge reports: "It’s long been known that Apple is aggressively eyeing Hollywood and original content, but now a New York Times report sheds more light on...

After app tracking scandal, MoviePass drops its annual pricing again

Tech Crunch reports: "Yet another price drop for MoviePass. Following statements that the app was tracking customers’ location, which CEO Mitch Lowe quickly backtracked on, the company is...

Can the Shortform Video Market Make a Comeback?

The Hollywood Reporter reports: "As mobile viewing grows, Netflix, Amazon and Hulu are experimenting more with 10- to 15-minute programs. Digital series, often sold as...
- Advertisement -