Translation, UnitedMasters Combine for New Brand-Marketing Initiatives Under Ex-Nielsen Exec Damian Garbaccio

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Variety reports: “Two businesses founded by former music-industry exec Steve Stoute — marketing technology agency Translation Enterprises and artist services firm UnitedMasters — are joining forces to produce new culture-based marketing insights under the leadership of former Nielsen exec Damian Garbaccio.”

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Disney+ will run Starz ads as part of a deal to get its own movies back at launch

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The Verge reports: “Disney+ and ESPN+ will run ads promoting the premium TV channel Starz, The Verge has learned. Disney has agreed to run the one-time promotional offers in exchange for streaming rights to some of its own films, like Star Wars: The Force Awakens, which had previously been licensed out to Starz, according to a person familiar with the arrangement.”

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Yes, The Onion: Sony Music Teams With Fake News Outlet for Satirical Podcast

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Billboard reports: “Sony Music Entertainment isn’t joking around with its push into podcasts — kinda. Less than two weeks since announcing new podcasting venture Broccoli Content, the company is teaming with news satire site The Onion for a daily satirical podcast focused on current events, The Topical, launching in January 2020.”

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NBA TV Now Available as Direct Streaming Service, No Cable or Satellite TV Required

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Variety reports: “The NBA is making a cord-cutting play: NBA TV, the league’s 24-hour basketball channel previously available only through a cable or satellite TV provider, is now available as a standalone streaming service.”

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Piracy Crackdown May Be Next Front in Streaming Wars

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Hollywood Reporter reports: “How will consumers afford Netflix, Hulu, Amazon Prime, Apple TV+, Disney+, HBO Max, Peacock and on and on? To many industry analysts, the answer is simple: They won’t. Consumers will be selective in deciding which digital services are worthy of their money. Hence, the so-called streaming wars.”

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‘Awful Business’ Or The New Gold Rush? The Most Valuable Companies In Esports Are Surging

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Forbes reports: “If you are looking for a way to quantify the rising influence of esports, look no further than FaZe Clan. The video game lifestyle company has amassed 19 million social followers across YouTube, Twitter and Instagram, more than the Dallas Cowboys (7.2 million) and New York Yankees (6 million) combined.”

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TuneIn Responds To Legal Battle With Sony, WMG

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Hypebot reports: “TuneIn is pushing back against claims by Sony and BMG of a clean win last week in a UK court case against the online broadcast aggregator.”

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New York’s ERA invests in esports org Gen.G

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TechCrunch reports: “Esports are the wild wild West right now. There’s clearly a huge potential for the industry to become incredibly lucrative, but everything from the infrastructure of competition to the overall culture isn’t quite ready for prime time.”

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Facebook’s New Branding Distinguishes App from Acquisitions

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TechCrunch reports: “Facebook wants more people to know it owns Instagram, WhatsApp, and Oculus while still maintaining a distinct identity for its main app.”

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Apple Commits $2.5 Billion to Battling California’s Housing Crisis

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Billboard reports: “Technology giant Apple on Monday unveiled a $2.5 billion commitment “to combat the housing crisis in California.” It said its initiative was designed to help address the “housing availability and affordability crisis” in partnership with Gov. Gavin Newsom, the state and community-based organizations.”

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